Sarah DeMarco is an award-winning marketing strategist dedicated to advancing initiatives that empower individuals to improve their health and well-being. As the Director of Marketing at VITAL WorkLife, she spearheads the organization’s sales enablement, brand awareness, and digital marketing strategy and execution. Sarah leads a high-performing ecosystem of in-house talent and external agencies to drive growth, retention, and engagement through a sophisticated multi-channel approach—leveraging SEO/GEO, targeted advertising, influencer partnerships, and high-impact content marketing.

With over a decade of experience at Fortune 20 companies and nationally ranked medical institutions, Sarah is known for navigating complex, matrixed environments with a focus on data-driven results. Her expertise spans the full marketing spectrum, from leading high-profile crisis communications and corporate rebrands to driving digital transformations that create meaningful "a-ha" moments for stakeholders and customers alike.

Recognized with numerous corporate awards and national honors, Sarah is known for her curiosity, enthusiasm, and high integrity. She excels at building the cross-functional relationships necessary to sustain a positive work culture while maintaining a rigorous focus on operational efficiency. When she isn't honing her storytelling skills for the Perspectives and Center Me blogs, Sarah can be found chauffeuring her children to soccer, perfecting her guacamole recipe, or walking her two Goldendoodles near Philadelphia, where she lives with her family. Sarah holds a Master of Arts in Communications from the University of Hartford and a Bachelor of Science in Journalism from Northeastern University.